Japanese / English
“ Cherish Every Moment ”
A Japanese textile accessory brand inspired by fleeting moments in nature.
We value form, color, light, and a sense of air, creating items that gently add a subtle touch of beauty to everyday life.
We mainly use carefully selected textiles sourced from Japanese manufacturers, chosen for their delicate and expressive qualities. All items are produced in small lots in Japan. By using recycled materials where possible and making only what is needed, we aim for thoughtful creation that is gentle to both people and the planet.
Launched in 2025, 0.1 is currently developed mainly for museum shops.
Instagram @rei_tenichi
Products
SEA URCHIN KEYCHAIN
A modern keychain inspired by the delicate form of a sea urchin. Its appearance changes beautifully depending on the angle.
Dimensions: Approx. H115 × W60 × D60 mm
Colors: Red, Purple, Green (inspired by the natural tones of sea urchins)
Material: Nylon
RRP: £12
JELLYFISH DRAWSTRING POUCH
A softly translucent drawstring pouch inspired by the gentle movement of a jellyfish. Ideal for carrying cosmetics and small everyday essentials.
Dimensions: Approx. H120 × W140 × D80 mm
Colors: Pink, Purple, Blue
Materials: Polyester (recycled content)
RRP: £25
GARDEN EEL TWO-TONE POUCH
A unique two-tone pouch inspired by garden eels. Each side has a different look. Perfect size for pens or small essentials.
Dimensions: Approx. H190 × W90 × D5 mm
Color: White
Materials: Cotton, Recycled Polyester (including organic cotton)
RRP: £23